Thursday, December 6, 2012

Enhanced BC: Responding to an ever-changing clientele

According to a recent USDA-NASS survey1, about 80% of Washington state farmers use computers and have access to the Internet. The numbers are similar for Oregon (a bit higher) and California (a bit lower). This means that we have the opportunity to provide "Digital Outreach" as a key component of our stakeholder educational program. Although we can reach clientele this way, the challenge is to generate interesting, relevant and easy to find content and provide it in a way that can be viewed on a variety of browsing platforms. Our updated website is now responsive to a variety of devices from desktop computers to tablets and smartphones.  While digital outreach is not intended to replace face-to-face education, it can supplement educational programs and provide the content 24/7 and well after the funding for our project is gone. We invite you to visit our website and see what we have to offer. As our project matures, more will be added to the site including a growing video library and natural enemies galleries.

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